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A methodological framework for projecting brand equity
putting back the imaginary into brand knowledge structures
pp. 98-136
Publication details
Published in:
(2014) Sign systems studies 42 (1).
Pages: 98-136
Full citation:
Rossolatos George (2014) „A methodological framework for projecting brand equity: putting back the imaginary into brand knowledge structures“. Sign Systems Studies 42 (1), 98–136.