Two claims that are hard to deny are that slurs can be offensive, and that not all uses of language are communicative. It's therefore perplexing why no one has considered the possibility that slurs might be offensive not because of what they communicate but rather because of interpretive effects their uses might exact. In what follows, we intend to argue just that, namely, that confrontations with slurs can set in motion a kind of imaginative engagement that rouses objectionable psychological states. We believe this view has precedence in Frege's account of tone.