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The myth that brands
pp. 163-167
Abstract
This chapter explores women's roles in supporting and promoting Naomi Wolf's (1990) notion of the beauty myth. Duchscher watched her nine-year-old daughter's body changing and with it her sense of body image and self-esteem. By reliving memories of when her daughter's body has been criticized by other women in her life, Duchscher explores ways in which the beauty myth is inherited and embodied through interactions with other women. Through this reflection, the author examines the branding she has received from the myth as well. This work challenges the role that women play in supporting and promoting the beauty myth and the ways in which we internalize the myth and then reissue it to our daughters and ourselves.
Publication details
Published in:
Travis Sarah, Kraehe Amelia M., Hood Emily J., Lewis Tyson E. (2018) Pedagogies in the flesh: case studies on the embodiment of sociocultural differences in education. Dordrecht, Springer.
Pages: 163-167
DOI: 10.1007/978-3-319-59599-3_25
Full citation:
Duchscher Towani (2018) „The myth that brands“, In: S. Travis, A. M. Kraehe, E. J. Hood & T. E. Lewis (eds.), Pedagogies in the flesh, Dordrecht, Springer, 163–167.