This paper will investigate the phenomenology of shame with referring to Max Scheler's description of the phenomenon and to the tradition of Confucianism. Section I explores the conflict between spirit, life and pleasure in the experience of shame. Shame implies a hierarchy of value, and it is felt when there is a conflict among different values and when the agent intends to sacrifice a higher value for a lower one. Shame also takes place when one is treated by others as a mere object or merely as a sensuous being rather than a spiritual being possessing personal dignity. Section II clarifies the problem of destructive shame and humiliation. While genuine shame is indispensable for a person as such, wrongly felt shame is destructive to the cultivation of virtue. Differences between shame and humiliation and how one should treat humiliation will also be reexamined.